Experience & Activities
Peter started his first business at the age of 19. That first venture (called Goby) quickly grew into one of the first online bookshops in Australia, becoming tremendously successful for the first 4 years of its life. At it’s peak, Goby had National warehousing and distribution setup through a 3PL arrangement with Australia Post, had representatives at over 15 University campuses Australia wide, and turned over several hundred thousand dollars of sales every month through it’s website. For the full story about the rise and fall of Goby, read Peter’s book ‘Realities of Business: Misadventures and Lessons Learnt’.
Since that first business venture, Peter has dedicated much of his life to learning everything about business. He has started and managed several different types of businesses over the years, some very successful and profitable, while others have not had much success at all. Some of Peter’s business ventures have included:
- Importing and distribution of medical products and devices
- Importing and distribution of sporting products
- Importing and distribution of optical products
- His own line of men’s ties and cuff-links
- Medical recruitment agency
- Website development and digital marketing agency
- Food brand – manufacture and distribution
- Consulting agency
Many of Peter’s businesses have required significant digital exposure, including e-commerce business models.
In 2011 Peter published his first book ‘Realities of Business: Misadventures and Lessons Learnt’, which he is currently revisiting for an updated 3rd edition. Peter also has plans to write a comprehensive book on E-Commerce Business.
Peter is passionate about his family, business (particularly digital business) and adventures. His mantra revolve around a balance with work and life, helping ensure he always has time for his family, regardless of his busy work schedule.
Outside of business, Peter is currently completing an MBA Digital Transformation, and spends a lot of his free time outside, pursuing calisthenics, mountain biking, running, hiking and going on crazy adventures!